Portable 10×20 kit
From $1,400.95 for a kitSource: LookOurWay
Many small shows, set up by your own team
- Pop up or fabric backwall
- Portable counter that doubles as the case
- Clip-on lights
61 builders on this page offer this
Quote this option10×20 trade show booths
A 10×20 booth doubles the frontage of a 10×10 to 20 feet along the aisle, with 200 square feet to work with. Enough for two zones: one to attract, one to talk.
Free for exhibitors · No obligation to book · Up to 5 matched builders
223vetted US builders
4.68 Google, 5,694 reviews
204also rent this size
60cities
20 ft10 ft
200 sq ftInlineOpen on 1 side
Booths our builders made for
Real booths
Real booths from builders who build 10×20
Each builder lists 10×20 among the sizes it builds. Filter by type or price level, then get one like it quoted at 10×20.
Booth type
Price level
Showing 20 of 20 booths
Price level is the builder's, our estimate from its own website.
Exhibit Boss
★ 4.9 (100) · Las Vegas
Builds 10×20 booths
Exhibit Experience
★ 4.8 (92) · Orlando
Builds 10×20 booths
Exhibit Network
★ 4.9 (76) · Houston
Builds 10×20 booths
Trade Show Display Depot
★ 4.6 (49) · Las Vegas
Builds 10×20 booths
Expo Convention Contractors
★ 4.5 (34) · Las Vegas
Builds 10×20 booths
D4D EXHIBITS
★ 5.0 (29) · Las Vegas
Builds 10×20 booths
Exhibit Options
★ 4.9 (29) · Las Vegas
Builds 10×20 booths
Trade Show Displays
★ 5.0 (27) · Las Vegas
Builds 10×20 booths
Condit Exhibits
★ 4.6 (27) · Denver
Builds 10×20 booths
Modular Exhibits
★ 5.0 (26) · Las Vegas
Builds 10×20 booths
Prime Exhibits
★ 5.0 (23) · Las Vegas
Builds 10×20 booths
LV Exhibit Rentals
★ 4.7 (21) · Las Vegas
Builds 10×20 booths
Photos belong to the builders shown.
Prices · updated 26 October 2026
How much does a 10×20 trade show booth cost?
Short answer
A custom or semi-custom 10×20 booth costs $15,000 to $40,000 to build. Renting one costs $7,500 to $14,000 per show, all-in. Online 10×20 kits start from $1,400.95. Shipping a 10×20 across the country and back adds $3,000 to $8,000.
Sources: Steadfast Displays, Classic Exhibits
| What | Price | Source |
|---|---|---|
| Rental, all-in per show | $7,500 to $14,000 | Steadfast Displays |
| Custom or semi-custom build to own | $15,000 to $40,000 | Steadfast Displays, Classic Exhibits |
| Modular booth to ownWorked out at $75 to $225 per sq ft for modular exhibits | $15,000 to $45,000 | Triumfo |
| Portable booth to ownWorked out at $50 to $125 per sq ft for portable exhibits | $10,000 to $25,000 | Triumfo |
| Online 10×20 kit, starting price | From $1,400.95 | LookOurWay |
| Round-trip freight across the country | $3,000 to $8,000 | Steadfast Displays |
| Floor space from the show (200 sq ft)Worked out at $29 to $37 per sq ft for floor space at IMTS, 2026 orders | $5,800 to $7,400 | IMTS |
Prices are published by the sources linked, checked 26 October 2026. Lines marked "worked out" multiply the floor area by the source's per square foot rate. Your quote depends on the show, the design and the builder.
Ways to do a 10×20
4 ways to do a 10×20 booth, with prices
Each option suits a different way of exhibiting. Pick one and builders quote it for your show.
10×20 rental package
$7,500 to $14,000 a showSource: Steadfast Displays
One or two shows a year, or testing this size
- Structure from the builder's stock
- Your printed graphics
- Counter, furniture and lighting
- Install, dismantle and return freight
204 builders on this page offer this
Quote this optionModular 10×20 kit
$15,000 to $45,000Worked out at $75 to $225 per sq ft for modular exhibits. Source: Triumfo
Changing booth sizes across your shows
- Reusable frames and fabric graphics
- Back wall with two graphic zones
- Packs into crates for the next show
144 builders on this page offer this
Quote this optionCustom 10×20 build
$15,000 to $40,000Source: Steadfast Displays
Several shows a year at this size
- Design and 3D renders
- Back wall with two graphic zones
- Two counters and a demo plinth
- Storage and refresh between shows
198 builders on this page offer this
Quote this optionPublished prices, checked 26 October 2026. Builders quote the actual price for your show.
Layout plans
Three ways to lay out a 10×20 booth
Top-down plans drawn to scale. Pick the one you like and builders quote that layout.
Plans illustrate common layouts, not a builder's design. Your show's rules on height and sight lines apply.
Planning this size
Planning a 10×20 trade show booth
A 10x20 booth design usually splits the back wall into two graphic zones, with a counter on one side and a demo station or seating on the other. The 20-foot frontage is the asset, so keep the front edge open.
10x20 trade show displays come as portable kits, modular systems, rentals and custom builds. Modular is popular at this size because the same kit can shrink to a 10×10 for smaller shows.
What it costs
Where the money goes on a 10×20 trade show booth, line by line
Every quote is built from the same lines. Some are paid once, some at every show. Ask each builder to price every line separately so you can compare like for like.
| Cost line | What it covers | Paid | Published range |
|---|---|---|---|
| Design and fabrication | Drawing the booth and building the structure, counters and fittings | Once | $15,000 to $40,000 Steadfast Displays |
| Graphics | Printed fabric, panels and signage in your brand | Depends | Quoted |
| Lighting and AV | Lights, screens, video walls, often rented per show | Depends | LED walls and interactive demos: often 20% to 30% of a tech-forward budget Steadfast Displays |
| Flooring and furniture | Carpet or tiles, stools, tables, display cases | Every show | Quoted |
| Shipping and handling | Freight to the venue and the show's material handling charge | Every show | Drayage $1,000 to $10,000+ Classic Exhibits |
| Install and dismantle | Labor to build the booth before opening and take it down after | Every show | $2,000 to $20,000 Classic Exhibits |
| Show services | Electrics, internet, rigging for hanging signs, cleaning, ordered from the show | Every show | Electrical and internet $500 to $5,000 Classic Exhibits |
| Storage | Keeping an owned booth at the builder's warehouse between shows | Every show | $200 to $2,000 a month Classic Exhibits |
Design ideas
10×20 booth design ideas
- 01
Two zones, two jobs
Attract on one side, demo or meet on the other.
- 02
A long graphic
One wide image across 20 feet reads better than many small ones.
- 03
A small meeting spot
Two stools and a high table turn a chat into a meeting.
- 04
Screens at eye level
A product video beside the counter, not above it.
Compare builders
Compare builders who build 10×20 booths
The top 12 of 223 builders, side by side. Tick the ones you like and send them one brief.
| Select | Builder | Google rating | Since | Service | Custom | Rentals | 3D renders | Venues worked | Price level (estimate) |
|---|---|---|---|---|---|---|---|---|---|
Extreme CanopyAnaheim | ★ 4.9 (791) | 2003 | Build only | ✕ | ✕ | ✕ | · | $$ | |
DoTradeshow DisplaysChicago | ★ 5.0 (209) | 1995 | Build only | ✕ | ✓ | ✕ | 4 | $$ | |
Exhibit BossLas Vegas | ★ 4.9 (100) | 2017 | End to end | ✓ | ✓ | ✓ | 5 | $$ | |
Exhibit ExperienceOrlando | ★ 4.8 (92) | 2010 | Build and install | ✓ | ✓ | ✓ | 4 | $$$ | |
Exhibit NetworkHouston | ★ 4.9 (76) | 1989 | End to end | ✓ | ✓ | ✕ | 4 | $$ | |
Affordable Exhibit DisplaysLas Vegas | ★ 4.9 (64) | 1994 | Build and install | ✓ | ✓ | ✕ | · | $$ | |
DisplayitBuford | ★ 4.8 (59) | 1996 | End to end | ✓ | ✓ | ✕ | 4 | $$ | |
Dr. Mike's Expo ServicesLas Vegas | ★ 5.0 (57) | 2022 | End to end | ✓ | ✓ | ✕ | 4 | $$ | |
Pro ExpoLas Vegas | ★ 4.9 (39) | 2015 | Build only | ✕ | ✕ | ✕ | 4 | $$ | |
Trade Show Displays USLas Vegas | ★ 5.0 (31) | 2004 | Build only | ✓ | ✓ | ✕ | 4 | $$ | |
Exhibitrentals.comLas Vegas | ★ 5.0 (30) | 2017 | End to end | ✓ | ✓ | ✕ | 4 | $$ | |
Ace DisplaysDallas | ★ 4.6 (164) | 2006 | Build only | ✓ | ✓ | ✕ | 3 | $$ |
Ratings from Google Maps. Services, years and venues as listed by each builder. Price level is our estimate from each builder's own site, from $ (budget) to $$$$ (luxury), not a quote.
By city
10×20 booth builders by city
Cities with the most vetted builders who build 10×20 booths.
Questions
10×20 booth questions
How much does a 10x20 trade show booth cost?
A custom or semi-custom 10×20 booth costs $15,000 to $40,000 to build. Renting one costs $7,500 to $14,000 per show, all-in. Online 10×20 kits start from $1,400.95. Shipping a 10×20 across the country and back adds $3,000 to $8,000.
How big is a 10x20 booth space?
200 square feet: 20 feet along the aisle and 10 feet deep. Most 10×20 spaces are inline, with one open side and a back wall usually limited to 8 feet high.
What is the standard booth size for a trade show?
The standard trade show booth is 10×10 feet: 100 square feet, inline, with one open side and a back wall usually limited to 8 feet high. Bigger inline booths grow in 10-foot steps (10×20, 10×30), and island booths start at 20×20.
Is a 10×20 booth inline?
Usually yes: one open side along the aisle, neighbours on both ends and behind. Corner 10×20 spaces open on two sides.
Can a 10×20 kit be used as a 10×10?
Many modular and portable kits are designed to split, so you can use half for smaller shows.
How many staff for a 10×20?
Three to four people can work it comfortably, depending on furniture and demos.
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