Trade show booth design and builders in San Diego

Compare trade show booth designers and builders for San Diego. 33 vetted builders serve the San Diego Convention Center: 5 are based in San Diego and Carlsbad, and 28 more from Los Angeles and beyond list San Diego among the cities they work.

Typical price Rent a 10×10 from $3,500 a show. Build a 20×20 island from $50,000. See prices and sources

Free for exhibitors · No obligation to book · Up to 5 matched builders

33builders serve San Diego
5based in the area
4.62 Google, 260 reviews
1upcoming shows
Trade show booth by ExpoMarketing Group, a builder that works San Diego
Works San DiegoBuilt by ExpoMarketing Group
Trade show booth by Design Factory Las Vegas, a builder that works San Diego
Works San DiegoBuilt by Design Factory Las Vegas
Trade show booth by Creative Displays, a builder that works San Diego
Works San DiegoBuilt by Creative Displays

Booths our builders made for

  • Dell Technologies
  • Wowza
  • Tetra Pak
  • Belkin
  • PayPal
  • Palo Alto Networks
  • Array BioPharma

Sizes and prices

Trade show booth sizes in San Diego

How many of the 33 builders serving San Diego build each size, with published 2026 prices to rent for a show or build to own. Pick a size for its builders, or rent one.

Full cost breakdown

10 × 10 ft

100 sq ft · inline

30 build it in San Diego

Rent a show
$3,500 to $6,500
Custom build
$8,000 to $20,000

10 × 20 ft

200 sq ft · inline

31 build it in San Diego

Rent a show
$7,500 to $14,000
Custom build
$15,000 to $40,000

10 × 30 ft

300 sq ft · inline

2 build it in San Diego

Rent a show
Quoted per show
Custom build
$30,000 to $75,000

20 × 20 ft

400 sq ft · island

32 build it in San Diego

Rent a show
$16,000 to $40,000
Custom build
$50,000 to $120,000

20 × 30 ft

600 sq ft · island

21 build it in San Diego

Rent a show
Quoted per show
Custom build
$60,000 to $150,000

20 × 40 ft

800 sq ft · island

6 build it in San Diego

Rent a show
Quoted per show
Custom build
$80,000 to $200,000

30 × 30 ft

900 sq ft · island

12 build it in San Diego

Rent a show
Quoted per show
Custom build
$90,000 to $225,000

30 × 40 ft

1,200 sq ft · island

3 build it in San Diego

Rent a show
Quoted per show
Custom build
$120,000 to $300,000
How San Diego builders price$ Budget 2$$ Standard 10$$$ Premium 18$$$$ Luxury 3Our estimate of each builder's price level from its own website, not a quote.

Prices: Steadfast Displays, checked for 2026; larger custom sizes worked out at $100 to $250 per sq ft. Floor space, drayage and show labor are billed by the show on top.

Compare builders

Compare San Diego trade show booth builders

33 builders serve San Diego. Here are 30 of them: filter by what you need, tick the ones you like and send them one brief.

All builders
SelectBuilderGoogle ratingSinceServiceCustomRentals3D rendersVenues workedPrice level (estimate)
3D Expo SolutionsSan DiegoLocal
★ 5.0 (2)2011End to end✓✓✓5$$$
WS DisplayCarlsbadLocal
★ 3.6 (19)2001Build only✕✓✕·$$
760 DisplaySan DiegoLocal
★ 5.0 (5)2002End to end✓✓✕5$$
New1999Build only✕✕✓4$
exhibiTeamSan DiegoLocal
New2016End to end✓✓✕5$$$
★ 4.6 (49)1990End to end✓✓✕5$$
Exhibit OptionsLas Vegas
★ 4.9 (29)2005Build and install✓✓✕6$$$
★ 4.2 (20)1979End to end✓✓✕5$$$
ARTalks DisplayLos Angeles
★ 4.9 (18)2016Build only✕✕✕3$
★ 4.5 (11)1991End to end✓✓✕5$$$
★ 4.9 (11)1988End to end✓✓✓5$$
★ 4.1 (9)2013Build and install✓✓✕7$$$

Pick up to 5 builders and send them one brief. Or let us match you.

Match me instead

Ratings from Google Maps. Services, years and venues as listed by each builder. Price level is our estimate from each builder's own site, from $ (budget) to $$$$ (luxury), not a quote.

Custom builds

Custom trade show exhibits in San Diego

29 of the 33 builders serving San Diego design and build custom exhibits: a booth made for your brand and your space, owned by you and reused show after show. Ask who builds in-house and who stores the booth between shows in San Diego.

  1. Brief and shortlist3 to 4 months before the show
  2. Approve the designthen 6 to 8 weeks to build
  3. Rush build3 to 4 weeks, at a premium

Lead times: Steadfast Displays.

Island trade show booth built by Trade Show Display Depot
Island · Trade Show Display Depot
Custom trade show booth built by Exhibit Options
Custom · Exhibit Options
Custom trade show booth built by ExpoMarketing Group
Custom · ExpoMarketing Group

Booth design

Trade show booth design in San Diego

15 of the builders serving San Diego show you a 3D render of your booth before it is built, so you approve the look, the layout and the graphics first. Ask each builder how many rounds of revisions the design fee covers.

  1. 1
    Your briefShow, booth size and number, budget, and what the booth must do. A photo of a booth you like helps.
  2. 2
    Concept and 3D renderThe builder designs the booth and shows it as a 3D render on your floor space.
  3. 3
    RevisionsChange the layout, graphics or materials on the render, before anything is built.
  4. 4
    Build to the renderThe approved render becomes the build drawings and the graphics files.

Local or travelling

Local studio or a Los Angeles builder?

With only 5 builders based locally, many San Diego exhibitors hire from Los Angeles and Orange County, a short drive up the coast. Those builders can deliver and install without long-haul freight.

Compare a local San Diego studio for design meetings in person with a larger regional builder for capacity, and ask each to price install at the convention center separately.

Convention centers

Where San Diego shows happen

The halls builders here work most, with exhibit space as each venue states it, the shows coming up and the rules that decide what your own team may do on site.

San Diego Convention Center

111 W Harbor Drive, San Diego, CA 92101

525,701 sq ft of exhibit spacesource
21builders list it
  • A shipment that cannot be hand carried to the booth comes through the docks and is delivered by union labor. source
  • Rigging from the hall grid is limited to the in-house audio visual contractor and approved general contractors, under an ESTA-certified rigger. source
  • Electrical work at panels and disconnects is done by center staff or approved utility contractors. source
  • The center is the exclusive cleaning provider: only its staff may vacuum booths. source

Your show's exhibitor manual has the final word on labor and set-up rules for your dates.

Show calendar

Upcoming trade shows in San Diego

Dates from each show's official website. Each row opens the show's page or a brief for it.

ShowDatesStatusWhere
Comic-Con InternationalComics and pop culture · 7 builders list itJul 22 to 25, 2027officialJul 2027San DiegoGet quotes

Full trade show calendar

Next upComic-Con22 to 25 July 2027
Start a custom boothComic-ConBy 1 April 2027, 16 weeks before it opens

Lead times: Steadfast Displays.

Renting instead?

Trade show booth rentals in San Diego

27 of these builders also rent booths for San Diego shows. Renting costs one third to one half of buying the same booth (Classic Exhibits), with install and dismantle usually included.

All San Diego rentals

Questions

San Diego trade show booth questions

How much does a trade show booth cost in San Diego?

By size more than by city. Published US prices: a 10×10 rents for $3,500 to $6,500 a show or costs $8,000 to $20,000 to build, and a custom 20×20 island costs $50,000 to $120,000 (Steadfast Displays). Floor space, drayage and labor from the show come on top. The table on this page shows how many of the 33 builders serving San Diego build each size.

How many trade show booth builders are there in San Diego?

33 vetted builders on Exhivo serve San Diego: 5 have their head office in San Diego and Carlsbad and 28 more name San Diego or its convention centers among the places they build. 27 have Google reviews, averaging 4.62 stars over 260 reviews.

When should I book a booth builder for Comic-Con?

Comic-Con International opens on 22 July 2027 at San Diego. Steadfast Displays advises starting a custom booth 3 to 4 months before the show, so by about 1 April 2027. Building takes 6 to 8 weeks from an approved design.

Which convention centers do San Diego booth builders work?

San Diego Convention Center: 21 of the builders on this page list it. Each builder's profile lists the venues it works.

Can I set up my own booth at San Diego Convention Center?

A shipment that cannot be hand carried to the booth comes through the docks and is delivered by union labor. Rigging from the hall grid is limited to the in-house audio visual contractor and approved general contractors, under an ESTA-certified rigger. Electrical work at panels and disconnects is done by center staff or approved utility contractors. Your show's exhibitor manual has the final word for your dates.

Do San Diego booth builders also rent booths?

Yes: 27 of the 33 builders serving San Diego rent booths as well as building them, so you can get a rental and a custom build quoted side by side.

What does a 10 × 10 trade show booth cost in San Diego?

Published 2026 prices (Steadfast Displays): $3,500 to $6,500 to rent for a show, or $8,000 to $20,000 to build custom. 30 of the 33 builders serving San Diego build 10 × 10 booths; floor space, drayage and show labor are billed by the show on top.

What does a 20 × 20 trade show booth cost in San Diego?

Published 2026 prices (Steadfast Displays): $16,000 to $40,000 to rent for a show, or $50,000 to $120,000 to build custom. 32 of the 33 builders serving San Diego build 20 × 20 booths; floor space, drayage and show labor are billed by the show on top.

Who builds custom trade show exhibits in San Diego?

29 of the 33 vetted builders serving San Diego build custom exhibits, among them 3D Expo Solutions, 760 Display, exhibiTeam. Start 3 to 4 months before your show; building takes 6 to 8 weeks from an approved design (Steadfast Displays).

Can I see a 3D design of my booth before it is built?

Yes. 15 of the builders serving San Diego show a 3D render of your booth before building it, so you can change the layout and graphics first.

Get San Diego booth quotes from builders who work its halls.

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