Experiential marketing agencies for trade shows

Activations that turn a booth into an experience: demos, games, content and staff. How experiential agencies price and what budgets look like. Compare 45 vetted builders who run experiential work.

Published figure 86% of B2B marketers plan to increase event spending in 2026 (EventTrack 2026). See every number and its source

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Trade show booth by Catalyst Exhibits, a builder that works
Based in ChicagoBuilt by Catalyst Exhibits
Trade show booth by Divinitas Displays, a builder that works
Based in OrlandoBuilt by Divinitas Displays
Trade show booth by The Tradeshow Network Marketing Group, a builder that works
Based in St. CharlesBuilt by The Tradeshow Network Marketing Group

Booths our builders made for

  • Dell Technologies
  • Wowza
  • Tetra Pak
  • Belkin
  • PayPal
  • Palo Alto Networks
  • Array BioPharma

The published numbers

Experiential and activations: what it costs and how it is billed

Rates and rules as published by show contractors, venues, surveys and suppliers, with the source and its date beside each. Your show's exhibitor manual has the rates for your dates.

What the source saysSourceDated
Event Marketer's EventTrack 2026 report: 86% of B2B marketers will increase event spending, and 47% of B2B marketers plan to do more trade shows in 2026.Derse (citing Event Marketer EventTrack 2026)Dec 2025
EventTrack 2026: 84% of consumer marketers will increase event spending in 2026, with a third increasing spend by 8% to 15%, and 52% of consumer marketers say content created for events is their top spend category.Derse (citing Event Marketer EventTrack 2026)Dec 2025
"80% of companies have increased experiential marketing budgets", which now make up roughly 10 to 30% of total marketing spend (Cvent citing a Marketing Dive release).CventJun 2026
Event marketing agencies price by minimum project and hourly rate: on Clutch's October 2026 event agency rankings, All Terrain lists a $100,000+ minimum project and Top Brand Worldwide $50,000+, while listed hourly rates include $100 to $149 per hour (KindCo Consulting) and $300+ per hour (Battle Royal Studios).ClutchOct 2026
A sample all-in trade show activation budget of $78,000 for a 10x20 prime corner includes $18,000 exhibit space, $15,000 modular fabrication, rental and graphics, $6,000 technology and internet, $5,000 union labor at advance rates, $5,500 freight and drayage and a $6,000 contingency reserve.Makai, Inc.Aug 2026

How it works

Experiential and activations, step by step

  1. 01

    Set the goal

    Leads, product trials or content: the goal decides the activation, not the other way round.

  2. 02

    Brief the experience

    Describe the visitor journey in the booth: what they see from the aisle, what they do inside, what they leave with.

  3. 03

    Budget the whole activation

    Space, build, technology, labor, freight and a contingency reserve all belong in one budget.

  4. 04

    Measure it

    Agree before the show how leads, demos and content will be counted.

Compare builders

Compare builders who offer experiential and activations

The top 12 of 45 builders, side by side. Tick the ones you like and send them one brief.

All builders
SelectBuilderGoogle ratingSinceServiceCustomRentals3D rendersVenues workedPrice level (estimate)
Exhibit OptionsLas Vegas
★ 4.9 (29)2005Build and install✓✓✕6$$$
★ 4.6 (27)1945End to end✓✓✕5$$$
★ 4.6 (24)1993Build and install✓✕✕4$$$$
CzarnowskiLas Vegas
★ 4.2 (99)1947Build and install✓✓✕5$$$$
★ 4.2 (35)1998End to end✓✓✕5$$$
DerseLas Vegas
★ 4.3 (24)1948Build and install✓✓✕6$$$$
BTWN EXHIBITSAtlanta
★ 4.4 (17)2011End to end✓✓✓4$$$
DisplayCraftPlainville
★ 4.7 (14)1957End to end✓✓✓4$$$
ExhibitusAtlanta
★ 4.8 (12)1994Build and install✓✓✕5$$$
★ 4.6 (10)1993End to end✓✓✓5$$$
ExhibitreeLos Angeles
★ 3.7 (9)1977End to end✓✓✓5$$$
★ 4.1 (9)2013Build and install✓✓✕7$$$

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Ratings from Google Maps. Services, years and venues as listed by each builder. Price level is our estimate from each builder's own site, from $ (budget) to $$$$ (luxury), not a quote.

Questions

Experiential and activations questions

How much does an experiential marketing agency cost?

Agencies price by minimum project and hourly rate: on Clutch's October 2026 rankings, minimum projects run from $50,000+ to $100,000+ and listed hourly rates from $100 to $149 to $300+.

What does a trade show activation budget include?

One published sample for a 10x20 corner booth totals $78,000: $18,000 space, $15,000 fabrication, rental and graphics, $6,000 technology, $5,000 labor, $5,500 freight and drayage and a $6,000 reserve (Makai, 2026).

Are companies spending more on events?

Yes, according to EventTrack 2026: 86% of B2B marketers will increase event spending, and 47% plan to do more trade shows in 2026.

How many builders offer experiential and activations?

45 vetted builders on Exhivo list experiential and activations among their services, rated 4.49 on average across 615 Google reviews. Compare them on this page and send one brief to up to 5.

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