10×20 trade show booth rentals

A 10x20 booth rental gives you 20 feet of frontage for one show, with a back wall in your graphics, counters and lighting, delivered and installed by the builder.

Typical price From $7,500 a show, install, dismantle and freight usually included. See prices and sources

Free for exhibitors · No obligation to book · Up to 5 matched builders

204rental builders
4.63 Google, 4,226 reviews
1,693booth photos
57cities
200 sq ftInlineOpen on 1 side

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Prices · updated 26 October 2026

How much does it cost to rent a 10×20 trade show booth?

Short answer

A 10×20 trade show booth rental costs about $7,500 to $14,000 per show, all-in, with install, dismantle and freight usually in the package. Buying a custom 10×20 costs $15,000 to $40,000, plus $3,000 to $8,000 to ship it across the country and back for each show.

Sources: Steadfast Displays

Published 10×20 rental prices and their sources
WhatPriceSource
Rental, all-in per show$7,500 to $14,000Steadfast Displays
Buying a custom 10×20 instead$15,000 to $40,000Steadfast Displays
Freight if you own it, across the country and back$3,000 to $8,000Steadfast Displays
Floor space from the show (200 sq ft)Worked out at $29 to $37 per sq ft for floor space at IMTS, 2026 orders$5,800 to $7,400IMTS

Prices are published by the sources linked, checked 26 October 2026. Lines marked "worked out" multiply the floor area by the source's per square foot rate. Your quote depends on the show, the design and the builder.

Rental options

10×20 rental options, with prices

From a standard rental to one with custom touches, or buying instead.

Standard 10×20 rental

$7,500 to $14,000 a showSource: Steadfast Displays

One or two shows a year, or testing this size

  • Back wall or towers from stock
  • Your printed graphics
  • Counter and lighting
  • Install and dismantle

204 builders on this page offer this

Quote this option

10×20 rental with custom touches

$$$$

A rental that looks built for you

  • Rental structure plus custom counters or towers
  • Lightboxes and screens
  • Two counters and a demo plinth
  • Install, dismantle and return freight

204 builders on this page offer this

Quote this option

Buy instead: custom 10×20

$15,000 to $40,000Source: Steadfast Displays

If you will use this size at many shows

  • Design and 3D renders
  • Back wall with two graphic zones
  • Two counters and a demo plinth
  • Storage and refresh between shows

188 builders on this page offer this

See this option

Published prices, checked 26 October 2026. Where no price is published, the $ level is our estimate. Estimated price level, relative to the other options on this page. Builders quote the actual price for your show.

Layout plans

Three ways to lay out a 10×20 booth

Top-down plans drawn to scale. Pick the one you like and builders quote that layout.

Back wallScreenCounterAisle (open front) · 20 × 10 ft
Open frontCounter to one side so visitors can step in.Quote this layout
Back wallCounterTableScreenAisle (open front) · 20 × 10 ft
Meeting cornerA high table for conversations that run long.Quote this layout
Back wallStorageDemoCounterDemoAisle (open front) · 20 × 10 ft
Demo and storageA lockable closet keeps stock and bags out of sight.Quote this layout

Plans illustrate common layouts, not a builder's design. Your show's rules on height and sight lines apply.

Renting this size

What a 10×20 rental gets you

At 10×20, rental builders can offer more than a flat back wall: towers, lightboxes, a meeting corner or a demo counter from their stock. Tell them what visitors should do in your booth and they will suggest a layout.

Rental is a good way to test a 10×20 before buying a modular kit or a custom booth at that size.

Rental packages usually include install, dismantle and freight (Steadfast Displays). Booth space and drayage are usually not included (Exhibits Northwest).

What it costs

Where the money goes on a 10×20 booth rental, line by line

Every quote is built from the same lines. Some are paid once, some at every show. Ask each builder to price every line separately so you can compare like for like. A rental has no fabrication or storage line.

Cost lineWhat it coversPaidPublished range
Rental feeThe builder's structure, furniture and lighting for your showEvery show$7,500 to $14,000 a show Steadfast Displays
GraphicsPrinted fabric, panels and signage in your brandDependsQuoted
Lighting and AVLights, screens, video walls, often rented per showDependsLED walls and interactive demos: often 20% to 30% of a tech-forward budget Steadfast Displays
Flooring and furnitureCarpet or tiles, stools, tables, display casesEvery showQuoted
Shipping and handlingFreight to the venue and the show's material handling chargeEvery showDrayage $1,000 to $10,000+ Classic Exhibits
Install and dismantleLabor to build the booth before opening and take it down afterEvery show$2,000 to $20,000 Classic Exhibits
Show servicesElectrics, internet, rigging for hanging signs, cleaning, ordered from the showEvery showElectrical and internet $500 to $5,000 Classic Exhibits
StorageKeeping an owned booth at the builder's warehouse between showsDepends$200 to $2,000 a month Classic Exhibits

Rent or own

Rent or buy a 10×20 booth: the numbers

The same booth, rented for each show or built and kept. Owning usually pays off once you exhibit three or more times a year at one size.

CompareRentOwnSource
10×10$3,500 to $6,500 a show$8,000 to $20,000Steadfast Displays
10×20$7,500 to $14,000 a show$15,000 to $40,000Steadfast Displays
20×20 island$16,000 to $40,000 a show$50,000 to $120,000Steadfast Displays
Rent against buyOne third to one half of owning the same boothFull design and build cost up frontClassic Exhibits
Install, dismantle, freightUsually in the rental packageQuoted separatelySteadfast Displays
StorageNone: the booth goes back to the builder$200 to $2,000 a monthClassic Exhibits
Pays off whenYou exhibit fewer than three times a yearThree or more shows a year: pays for itself in about 18 monthsSteadfast Displays
Lead timeConfigured 4 to 6 weeks out6 to 8 weeks from approved designSteadfast Displays
Get both quoted: rent and buyMany builders quote a rental and a build side by side.

Get more from a rental

10×20 booth rental tips

  1. 01

    Ask for a layout

    Builders often suggest a rental layout from your goals.

  2. 02

    Add a tower

    A tower at one end lifts the booth above the row.

  3. 03

    Meeting corner

    Two stools and a high table from the rental stock.

  4. 04

    Test before buying

    Try the size for a season before you commit.

Compare builders

Compare builders who rent 10×20 booths

The top 12 of 204 builders, side by side. Tick the ones you like and send them one brief.

All builders
SelectBuilderGoogle ratingSinceServiceCustomRentals3D rendersVenues workedPrice level (estimate)
★ 5.0 (209)1995Build only✕✓✕4$$
Exhibit BossLas Vegas
★ 4.9 (100)2017End to end✓✓✓5$$
★ 4.8 (92)2010Build and install✓✓✓4$$$
★ 4.9 (76)1989End to end✓✓✕4$$
★ 4.9 (64)1994Build and install✓✓✕·$$
DisplayitBuford
★ 4.8 (59)1996End to end✓✓✕4$$
★ 5.0 (57)2022End to end✓✓✕4$$
★ 5.0 (31)2004Build only✓✓✕4$$
★ 5.0 (30)2017End to end✓✓✕4$$
Ace DisplaysDallas
★ 4.6 (164)2006Build only✓✓✕3$$
Georgia ExpoAtlanta
★ 4.6 (151)1986Build only✕✓✕4$
Freeman ExpoLas Vegas
★ 3.4 (133)1927Build and install✓✓✕4$$$$

Pick up to 5 builders and send them one brief. Or let us match you.

Match me instead

Ratings from Google Maps. Services, years and venues as listed by each builder. Price level is our estimate from each builder's own site, from $ (budget) to $$$$ (luxury), not a quote.

Other rental sizes

Questions

10×20 booth rental questions

How much does it cost to rent a 10x20 trade show booth?

A 10×20 trade show booth rental costs about $7,500 to $14,000 per show, all-in, with install, dismantle and freight usually in the package. Buying a custom 10×20 costs $15,000 to $40,000, plus $3,000 to $8,000 to ship it across the country and back for each show.

How big is a 10x20 booth space?

200 square feet: 20 feet along the aisle and 10 feet deep, usually inline with one open side.

What does a 10×20 rental include?

Usually the walls and graphics, counters, lighting and install and dismantle. Ask each builder what is extra.

Can a 10×20 rental look custom?

Yes. Your printed graphics and a layout built around your goals make it look built for you.

Should I rent or buy a 10×20?

Rent for one or two shows a year or to test the size. Buy a modular kit if you exhibit at 10×20 often.

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