A 10x20 booth rental gives you 20 feet of frontage for one show, with a back wall in your graphics, counters and lighting, delivered and installed by the builder.
Typical price From $7,500 a show, install, dismantle and freight usually included. See prices and sources
Free for exhibitors · No obligation to book · Up to 5 matched builders
204rental builders
4.63 Google, 4,226 reviews
1,693booth photos
57cities
20 ft10 ft
200 sq ftInlineOpen on 1 side
Booths our builders made for
Real booths
Real booths from builders who rent 10×20
Each builder lists 10×20 among the sizes it rents. Filter by type or price level, then get one like it quoted at 10×20.
How much does it cost to rent a 10×20 trade show booth?
Short answer
A 10×20 trade show booth rental costs about $7,500 to $14,000 per show, all-in, with install, dismantle and freight usually in the package. Buying a custom 10×20 costs $15,000 to $40,000, plus $3,000 to $8,000 to ship it across the country and back for each show.
Prices are published by the sources linked, checked 26 October 2026. Lines marked "worked out" multiply the floor area by the source's per square foot rate. Your quote depends on the show, the design and the builder.
Rental options
10×20 rental options, with prices
From a standard rental to one with custom touches, or buying instead.
Published prices, checked 26 October 2026. Where no price is published, the $ level is our estimate. Estimated price level, relative to the other options on this page. Builders quote the actual price for your show.
Layout plans
Three ways to lay out a 10×20 booth
Top-down plans drawn to scale. Pick the one you like and builders quote that layout.
Open frontCounter to one side so visitors can step in.Quote this layout Meeting cornerA high table for conversations that run long.Quote this layout Demo and storageA lockable closet keeps stock and bags out of sight.Quote this layout
Plans illustrate common layouts, not a builder's design. Your show's rules on height and sight lines apply.
Renting this size
What a 10×20 rental gets you
At 10×20, rental builders can offer more than a flat back wall: towers, lightboxes, a meeting corner or a demo counter from their stock. Tell them what visitors should do in your booth and they will suggest a layout.
Rental is a good way to test a 10×20 before buying a modular kit or a custom booth at that size.
Rental packages usually include install, dismantle and freight (Steadfast Displays). Booth space and drayage are usually not included (Exhibits Northwest).
What it costs
Where the money goes on a 10×20 booth rental, line by line
Every quote is built from the same lines. Some are paid once, some at every show. Ask each builder to price every line separately so you can compare like for like. A rental has no fabrication or storage line.
Cost line
What it covers
Paid
Published range
Rental fee
The builder's structure, furniture and lighting for your show
Ratings from Google Maps. Services, years and venues as listed by each builder. Price level is our estimate from each builder's own site, from $ (budget) to $$$$ (luxury), not a quote.
By city
10×20 booth rentals by city
Cities with the most vetted builders who rent 10×20 booths.
How much does it cost to rent a 10x20 trade show booth?+
A 10×20 trade show booth rental costs about $7,500 to $14,000 per show, all-in, with install, dismantle and freight usually in the package. Buying a custom 10×20 costs $15,000 to $40,000, plus $3,000 to $8,000 to ship it across the country and back for each show.
How big is a 10x20 booth space?+
200 square feet: 20 feet along the aisle and 10 feet deep, usually inline with one open side.
What does a 10×20 rental include?+
Usually the walls and graphics, counters, lighting and install and dismantle. Ask each builder what is extra.
Can a 10×20 rental look custom?+
Yes. Your printed graphics and a layout built around your goals make it look built for you.
Should I rent or buy a 10×20?+
Rent for one or two shows a year or to test the size. Buy a modular kit if you exhibit at 10×20 often.