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One brief
Booth and services, quoted togetherUp to 5 builders price design, build, graphics, shipping, install and storage line by line.Get quotes →Plan and budget
Choose and brief
A 20×20 booth is 400 square feet and usually the first island size: open on all four sides, seen from every aisle. It is where custom booths, towers and hanging signs start to make sense.
Free for exhibitors · No obligation to book · Up to 5 matched builders
Booths our builders made for
Real booths
Each builder lists 20×20 among the sizes it builds. Filter by type or price level, then get one like it quoted at 20×20.
Showing 21 of 21 booths
Price level is the builder's, our estimate from its own website.
Exhibit Experience
★ 4.8 (92) · Orlando
Builds 20×20 booths
Trade Show Display Depot
★ 4.6 (49) · Las Vegas
Builds 20×20 booths
Trade Show Displays
★ 5.0 (27) · Las Vegas
Builds 20×20 booths
LV Exhibit Rentals
★ 4.7 (21) · Las Vegas
Builds 20×20 booths
DisplayCraft
★ 4.7 (14) · Plainville
Builds 20×20 booths
Design Factory Las Vegas
★ 5.0 (9) · Las Vegas
Builds 20×20 booths
Iconic Displays
★ 5.0 (6) · Los Angeles
Builds 20×20 booths
Birttani Display
★ 5.0 (1) · New York
Builds 20×20 booths
E&E Exhibit Solutions
★ 4.0 (4) · Phoenix
Builds 20×20 booths
Exhibit Boss
★ 4.9 (100) · Las Vegas
Builds 20×20 booths
Exhibit Network
★ 4.9 (76) · Houston
Builds 20×20 booths
Expo Convention Contractors
★ 4.5 (34) · Las Vegas
Builds 20×20 booths
Photos belong to the builders shown.
Prices · updated 26 October 2026
Short answer
A custom 20×20 island typically costs $50,000 to $120,000 to build, and one 2026 guide puts it at $50,000 to $150,000 or more. Renting a 20×20 costs $16,000 to $40,000 per show. Tension fabric 20×20 kits start from $7,658.50. Floor space for 400 sq ft adds $11,600 to $14,800 at IMTS 2026 rates.
Sources: Steadfast Displays, Classic Exhibits, Exhibits Northwest, Exhibit Boss
| What | Price | Source |
|---|---|---|
| Custom island to own | $50,000 to $120,000 | Steadfast Displays |
| Custom island to own, second guide | $50,000 to $150,000+ | Classic Exhibits |
| Rental, all-in per show | $16,000 to $40,000 | Steadfast Displays |
| Rental example: 20×20 island | $10,233 plus $8,628 graphics | Exhibits Northwest |
| Rental example: 20×20 modular island | $18,648 plus $20,389 graphics | Exhibits Northwest |
| Modular island to ownWorked out at $75 to $225 per sq ft for modular exhibits | $30,000 to $90,000 | Triumfo |
| Tension fabric 20×20 kit, starting price | From $7,658.50 | Exhibit Boss |
| Floor space from the show (400 sq ft)Worked out at $29 to $37 per sq ft for floor space at IMTS, 2026 orders | $11,600 to $14,800 | IMTS |
Prices are published by the sources linked, checked 26 October 2026. Lines marked "worked out" multiply the floor area by the source's per square foot rate. Your quote depends on the show, the design and the builder.
Ways to do a 20×20
Each option suits a different way of exhibiting. Pick one and builders quote it for your show.
$16,000 to $40,000 a showSource: Steadfast Displays
One or two shows a year, or testing this size
205 builders on this page offer this
Quote this option$30,000 to $90,000Worked out at $75 to $225 per sq ft for modular exhibits. Source: Triumfo
Changing booth sizes across your shows
143 builders on this page offer this
Quote this option$50,000 to $120,000Source: Steadfast Displays
Several shows a year at this size
211 builders on this page offer this
Quote this optionPublished prices, checked 26 October 2026. Builders quote the actual price for your show.
Layout plans
Top-down plans drawn to scale. Pick the one you like and builders quote that layout.
Plans illustrate common layouts, not a builder's design. Your show's rules on height and sight lines apply.
Planning this size
Most 20x20 booth design puts a central tower or storage core in the middle, counters facing two or more aisles and a hanging sign overhead. Some 20×20 spaces are peninsulas, with a back wall on one side, so check your floor plan.
A 20x20 custom trade show booth is the most common custom build, but rentals and modular systems at this size can still look built for you.
What it costs
Every quote is built from the same lines. Some are paid once, some at every show. Ask each builder to price every line separately so you can compare like for like.
| Cost line | What it covers | Paid | Published range |
|---|---|---|---|
| Design and fabrication | Drawing the booth and building the structure, counters and fittings | Once | $50,000 to $120,000 Steadfast Displays |
| Graphics | Printed fabric, panels and signage in your brand | Depends | Quoted |
| Lighting and AV | Lights, screens, video walls, often rented per show | Depends | LED walls and interactive demos: often 20% to 30% of a tech-forward budget Steadfast Displays |
| Flooring and furniture | Carpet or tiles, stools, tables, display cases | Every show | Quoted |
| Shipping and handling | Freight to the venue and the show's material handling charge | Every show | Drayage $1,000 to $10,000+ Classic Exhibits |
| Install and dismantle | Labor to build the booth before opening and take it down after | Every show | $2,000 to $20,000 Classic Exhibits |
| Show services | Electrics, internet, rigging for hanging signs, cleaning, ordered from the show | Every show | Electrical and internet $500 to $5,000 Classic Exhibits |
| Storage | Keeping an owned booth at the builder's warehouse between shows | Every show | $200 to $2,000 a month Classic Exhibits |
Design ideas
Storage inside, graphics on four faces, visible from every aisle.
Your brand over the booth, rigged from the hall ceiling.
Greet visitors from the busiest aisles.
Seating on the quieter side for longer conversations.
Compare builders
The top 12 of 233 builders, side by side. Tick the ones you like and send them one brief.
| Select | Builder | Google rating | Since | Service | Custom | Rentals | 3D renders | Venues worked | Price level (estimate) |
|---|---|---|---|---|---|---|---|---|---|
Extreme CanopyAnaheim | ★ 4.9 (791) | 2003 | Build only | ✕ | ✕ | ✕ | · | $$ | |
DoTradeshow DisplaysChicago | ★ 5.0 (209) | 1995 | Build only | ✕ | ✓ | ✕ | 4 | $$ | |
Exhibit BossLas Vegas | ★ 4.9 (100) | 2017 | End to end | ✓ | ✓ | ✓ | 5 | $$ | |
Exhibit ExperienceOrlando | ★ 4.8 (92) | 2010 | Build and install | ✓ | ✓ | ✓ | 4 | $$$ | |
Exhibit NetworkHouston | ★ 4.9 (76) | 1989 | End to end | ✓ | ✓ | ✕ | 4 | $$ | |
Affordable Exhibit DisplaysLas Vegas | ★ 4.9 (64) | 1994 | Build and install | ✓ | ✓ | ✕ | · | $$ | |
DisplayitBuford | ★ 4.8 (59) | 1996 | End to end | ✓ | ✓ | ✕ | 4 | $$ | |
Dr. Mike's Expo ServicesLas Vegas | ★ 5.0 (57) | 2022 | End to end | ✓ | ✓ | ✕ | 4 | $$ | |
Pro ExpoLas Vegas | ★ 4.9 (39) | 2015 | Build only | ✕ | ✕ | ✕ | 4 | $$ | |
Trade Show Displays USLas Vegas | ★ 5.0 (31) | 2004 | Build only | ✓ | ✓ | ✕ | 4 | $$ | |
Exhibitrentals.comLas Vegas | ★ 5.0 (30) | 2017 | End to end | ✓ | ✓ | ✕ | 4 | $$ | |
Ace DisplaysDallas | ★ 4.6 (164) | 2006 | Build only | ✓ | ✓ | ✕ | 3 | $$ |
Ratings from Google Maps. Services, years and venues as listed by each builder. Price level is our estimate from each builder's own site, from $ (budget) to $$$$ (luxury), not a quote.
By city
Cities with the most vetted builders who build 20×20 booths.
Questions
A custom 20×20 island typically costs $50,000 to $120,000 to build, and one 2026 guide puts it at $50,000 to $150,000 or more. Renting a 20×20 costs $16,000 to $40,000 per show. Tension fabric 20×20 kits start from $7,658.50. Floor space for 400 sq ft adds $11,600 to $14,800 at IMTS 2026 rates.
400 square feet, 20 feet on each side. Most 20×20 spaces are islands open on all four sides; some are peninsulas with a back wall on one side.
A central tower with storage inside and graphics on four faces, a hanging sign visible across the hall, counters on the two busiest corners, and a small lounge on the quieter side for longer conversations.
Usually, yes: open on all four sides. Some shows sell 20×20 peninsulas with a back wall, so check your floor plan.
Four to six people, depending on how many sides are open and how many demos you run.
Not always, but it helps visitors find you across the hall. Rigging is ordered through the show.
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