Exhivo / United States / Builders / Rockwell Group
Rockwell Group
An interdisciplinary architecture and design firm specializing in narrative-driven environments.
Sizes built
20×20 ft, 30x40 and 40×40+ ft
Venues worked
Fiera Milano, McCormick Place and Javits Center
In-house
Build only
About Rockwell Group
Rockwell Group is a New York-based interdisciplinary architecture and design firm that emphasizes narrative and immersive experiences. Founded by David Rockwell, the firm integrates theater, technology, and craftsmanship to create unique environments for hospitality, cultural, and corporate clients. Their exhibition work spans from massive museum installations for the Smithsonian to bespoke brand pavilions at international trade fairs. The firm is particularly noted for its 'LAB at Rockwell Group,' an innovation studio that embeds digital technology and interactive elements into physical spaces, making them a top choice for brands seeking high-impact, experiential presence at major global events.
Summary written by Exhivo from Rockwell Group's own site.
What they do in-house
Exhibition Design
Narrative-driven design for museum exhibitions and trade show pavilions.
- Concept development
- Spatial storytelling
- Theatrical set integration
The LAB (Digital Integration)
Integration of interactive technology, digital content, and responsive environments.
- Interactive video walls
- Augmented reality
- Custom digital ecosystems
Immersive Brand Environments
Large-scale brand activations and immersive pop-up installations.
- Flagship pavilions
- Festival design
- Pop-up retail and hospitality
Custom Pavilion Design
Bespoke design and fabrication oversight for high-end custom structures.
- Unique material sourcing
- Fabrication coordination
- Large-scale structural design
3D Visualization
High-fidelity 3D renderings and walkthroughs for complex environments.
- Photorealistic mockups
- Virtual walkthroughs
- Lighting simulations
Convention centers worked
- Fiera Milano
- McCormick Place
- Javits Center
- Vancouver Convention Centre
Shows they build for
- Salone del Mobile
- NeoCon
- TED Conference
- Milan Design Week
- CES
As listed by Rockwell Group. We match briefs on these, and builders confirm when they quote.
Brands they have built for
Client names as listed by Rockwell Group on its own site.
Reviews
4.5from 24 Google reviews
What reviewers mention
Themes summarised by Exhivo from public reviews on Google Maps, Architectural Digest and Interior Design Magazine.
Questions about Rockwell Group
How do I get a quote from Rockwell Group?
Fill in the form on this page with your size, show and month. We pass your brief to Rockwell Group and up to 4 similar builders, and each one sends an itemised quote.
Where does Rockwell Group work?
Rockwell Group lists Global, North America, Europe and Asia among its service areas, from its base in New York. This is the builder's own claim.
Do I have to book after getting a quote?
No. Quotes are free and you are under no obligation to book.